ABOUT US

A sanctuary for the senses — where each visit is a journey of discovery, transformation, and serene renewal through our curation of niche brands and unique products.

This is Why baroma Exists

Pronounced ba-roma—from Greek words, “barys” (deep, rich) + “aroma” (scent, spice).

A safe space curated for you to explore artisanal fragrances through perfumes, home scents, body care that allows you to:

  • Rediscover intentional and purposeful living
  • Reimagine your identity through the power of scent
  • Reconnect with yourself and a community of like-minded souls

Who We Are

We are seekers of meaning. Custodians of memory. Quiet rebels who believe in living with intention. 
At baroma, we roam the world to curate fragrances that are more than scent — they are experiences that reimagine identity, awaken emotion, and anchor you to your truest self.

This is fragrance as a return: to slower days, deeper senses, and the quiet revolution of living purposefully.
Rediscover. Reimagine. Reconnect. Welcome to a community where scent is the soul’s most intimate language.

Our Philosophy

At baroma, we believe scent is more than a sensory experience — it is a bridge to intentional living, self-discovery, and meaningful connection.

Our philosophy is rooted in three guiding principles:

We believe in the power of the five senses to transform lives. Our philosophy is centred around three core principles -

baroma invites you to rediscover, reimagine, and reconnect — one breath, one memory, one soul-stirring scent at a time.

Our Impact

At baroma, we believe that true beauty is purposeful — that every choice, every creation, and every scent should honor not just the individual, but the world we share.

Our ethos of slow, intentional living extends beyond the fragrances we curate. It shapes how we select brands that tread gently, create mindfully, and inspire a more conscious way of being.

Each brand we champion carries a deep commitment to sustainability, craftsmanship, and care:

We believe in the power of the five senses to transform lives. Our philosophy is centred around three core principles -

ZHUFU

    ZHUFU leads with intention — using FSC-certified paper and structured linings to replace plastic and EVA foam. Every detail speaks of thoughtfulness: metal components are recycled and reborn, packaging is accessible with Braille, and product manuals transform into postcards or fragrance cards — encouraging reuse and reducing waste. Sustainability here is not an afterthought, but an inseparable part of the experience.

EBERS PAPYRUS

    With quiet conviction, EBERS PAPYRUS embraces minimalism and eco-consciousness. By using recycled materials and reducing plastic pollution, they lighten the burden on the environment — reminding us that elegance lies in simplicity, and that every small, careful gesture matters.

ROUGH & RAW CO.

    At ROUGH & RAW CO., the earth is honored in every candle poured. Packaging favours environmentally friendly materials, minimising plastic wherever possible. Their small-batch craftsmanship is a celebration of quality over excess — a soulful stand against waste and a commitment to a slower, kinder world.

At baroma, we believe that scent can be a catalyst for change — a way to live more purposefully, love more consciously, and leave a lighter footprint behind.
Through every fragrance we curate, we invite you to rediscover the beauty of mindful living.

Begin Your Discovery