DISCOVER

For The Untameable Souls

About NUWILDS

Founded in 2019 in Shanghai, NUWILDS is an independent fragrance brand, drawing inspiration from nature, history, and art, with the aim to create powerful and uniquely styled fragrance products that recall cherished memories through scent. The logo features an eight-pointed design inspired by an atomic nucleus, symbolising the energy that flows in nature.

Their Inspiration

NUWILDS takes inspiration from childhood scenes and memories, resulting in soft, nature-infused fragrances with an Eastern element. The brand seeks to evoke a retro and untamed character full of energy and spirit whilst exploring the "sensibility" in life and art through fragrance and presenting new possibilities for perspectives and aesthetics.

Core Design Philosophy

NUWILDS's product design is heavily centered around original concepts and visual extensions, valuing simplicity and strength, ensuring a continuous evolution within its internal system while still conveying a unique and lasting aesthetic.

Commitment to Safety and Quality

All NUWILDS products are SGS certified and produced using materials of the same quality as well-known luxury brands. Through collaborating with local and international fragrance groups, the quality is ensured. In addition, all products use 100% imported natural soy wax and beeswax along with eco-friendly stabilisers imported from Japan.

Signature Fragrance Recognition

Michelia Alba Eau de Parfum features a unique note that exudes a dreamy and delicate orchid aroma, which creates a fresh and elegant ambience. Thus it has received the Gold Award for "Most Popular Women's Fragrance" at the 2024 Golden Osmanthus Awards, distinguishing its influence and quality in the fragrance market.

The Stand Outs

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