Inspiration

This fragrance embodies the unbridled spirit of the Marquis de Sade—the infamous libertine philosopher whose 27 years of imprisonment only fueled his radical exploration of desire, power, and human nature. A scent of contradiction, 1740 mirrors Sade’s legacy: the razor-sharp intellect of Enlightenment France clashing with primal, untamed instinct. It is a fragrance of provocation—where restraint and abandon, cruelty and tenderness, exist in deliberate tension.


Scent Profile

The opening slashes with the bitter brightness of bergamot and the fermented, almost animalic tang of davana, a nod to Sade’s feverish mind. The heart pulses with patchouli’s earthy depravity, cardamom’s spicy warmth, and coriander’s metallic chill—evoking the Marquis’s duality of intellect and sensuality. The base is a dungeon of forbidden pleasures: cedar and birch smoke like burning manuscripts, labdanum oozes sticky and resinous, leather whispers of restraint and decadence, while vanilla and everlasting flower tease with a ghost of sweetness—just enough to mock virtue.