DISCOVER

Perfume With A Rebel Heart.

About ATKINSONS

Founded by James Atkinson, appointed Royal Perfumer by King George IV, ATKINSONS embodies the audacious charm of London. With his beloved pet bear by his side, Atkinson arrived from Cumberland to 44 Gerrard Street—where his signature rose balm captivated high society overnight. Today, the brand’s shield crest, guarded by two bears, honours this whimsical heritage.

Their Inspiration

With his pet bear as muse, Atkinson pioneered rose-infused balms for Georgian dandies—a legacy reimagined today in genderless scents like smoky teas and leather-laced florals. For those who wear fragrance as armour, ATKINSONS is liquid audacity.

"London in a Bottle"

Scents are olfactory postcards of the city: smoky Earl Grey, leather-clad libraries, and dew-kissed rose gardens—each a rebellious twist on British elegance.

The Bear & The Rose

A mascot of untamed creativity, the bear symbolizes Atkinson’s daring spirit, while rose remains the hero note—reimagined in modern, genderless compositions.

Historic Yet Disruptive

From royal appointments to punk-infused blends, ATKINSONS balances regal heritage with rule-breaking flair.

The Stand Outs

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